Experience
Global Commercial Leadership Roles
Led commercial transformation, market expansion, and partner networks across 50+ markets — with proven results in growth, execution, and organisational development.
Founder, CaCo & Co Group
Supporting global brands and organisations with international market expansion, commercial leadership, and long-term growth
Industry Experience Across Leading Global
Experience with: Bobux · Triumph Sportswear · BTX Group · Nike · Sportmaster · ERIMA · Dyrberg/Kern Covering commercial strategy, sales leadership, market expansion, distribution, and Key Account development.
Scaled and developed multiple global brands across Europe, APAC & North America — including Bobux, BTX Group, Nike, Triumph Sportswear
Delivered consistent commercial growth through structured development, execution, and organisational build-up
Built global sales organisations, Major / Key Account management structures, and strong international partner networks
Led commercial transformation across fashion, sports, footwear, lifestyle & consumer goods
Opened and developed 50+ international markets with proven go-to-market frameworks